Job Description
Sales and marketing directors are responsible for establishing and directing the marketing and sales activities of an organization including advertising and public relations. These activities affect the direction and goals of business. Positions could be available in any one of the five business sectors of tourism.
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Career Profiles
John Jennings' activities include creating and overseeing the hotel's yearly business and marketing plans, as well as managing the sales team. As director of sales and marketing he works to maximize hotel revenue among market segments, including government, corporate, and tour and travel groups from within and outside BC. Specifically, his team determines advertising placements, orchestrates direct mail campaigns, and conducts sales calls with potential clients.
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