Tourism Researchers provide market research, analysis, planning and marketing strategies/services for tourism-related businesses. They collect, analyze and report findings back to clients and may need to conduct comparative research studies and/or develop social economic profiles. Researchers are employed by governments, by private consulting/research firms or by professional associations.
Responsibilities:
- Provide research, analysis and planning services
- Identify and recommend marketing opportunities
- Prepare marketing and development strategies
- Respond to enquiries regarding reports
- Design, develop and implement projects, events, campaigns, etc.
Knowledge, Skills and Abilities:
- A bachelor degree in economics, commerce, business or public administration is required
- Previous experience in market research or marketing
- Strong verbal and written communication skills
- Excellent research skills
- Analytical skills
- Planning skills
- Knowledge of basic computer applications
Possible Future Career Path:
- Manager
- Executive or Owner/Operator in private industry
- Researcher in government agency
