Understanding the variety of research, reports and statistics that exists for the tourism and hospitality industry can seem overwhelming.  In our new Research section, you have access to the latest info about the tourism industry, including BC’s new tourism labour market strategy, compensation studies and more. For older research and reports, please visit our Archived Research & Reports section.

You may also find useful, tourism-specific national research studies on the Canadian Tourism Human Resource Council's website.

Inquiries?  If you don’t see what you need, or if you have research that you’d like to share, please contact our research and policy team.

go2 Tourism Industry Data Gaps Analysis Report. October 2012. This report provides a comprehensive overview of BC tourism labour market data and information that is used by tourism stakeholders for sector planning, as well as data gaps that stakeholders would like to see addressed.

2012 BC Tourism Labour Market Strategy. In 2011, go2hr began the process of updating and refreshing the BC Tourism Human Resource Development Task Force Action Plan After 12 months of consultation with about 1,000 industry representatives and stakeholders, background research, a thorough analysis of trends and best practices, as well as an assessment of progress to-date on the HR Action Plan, go2hr is pleased to present the 2012 Tourism Labour Market Strategy.

2010 Canadian Tourism Sector Compensation Study - Full Report. 2011. This report contains national and provincial information on the bi-annual wage, salary and benefits study commissioned by the Canadian Tourism Human Resource Council.

2010 Canadian Tourism Sector Compensation Study - Market Median for British Columbia. 2011. This is the BC summary of the national wage, salary and benefits study conducted by the Hay Group on behalf of the Canadian Tourism Human Resource Council (CTHRC). The survey covers the 31 most common positions in Canada's tourism and hospitality industry.

The Value of Tourism in British Columbia: Trends from 1999 to 2009. April 2011. BC Ministry of Jobs, Tourism and Innovation released a report that presents 10 years of data about the economic value of BC's tourism industry between 1999 and 2009.

British Columbia's Investments in the 2010 Olympic and Paralympic Winter Games and Related Activities. July 2010. Produced by the Ministry of Finance, this report outlines BC's investments in hosting the 2010 Olympic and Paralympic Winter Games and other related investments.

CTHRC's Demographic Profile of Tourism Sector Employees. June 2010. The report was developed by the Canadian Tourism Human Resource Council (CTHRC), using customized tabulations from the 2006 Census. It offers employment statistics for each of the industry groups included in the tourism sector, as well as demographic profiles of the tourism labour force by geography and industry group, for selected occupations. The report is developed every five years as new customized Census data is made available.

Results of go2's 2010 Olympic Legacy Project. May 2010. BC's tourism and hospitality operators were surveyed about their expectations leading up to the 2010 Winter Games, and about their experiences during Games time. This report aims to provide several important pieces of information to those who want to understand how businesses were impacted during the Games and to those whose businesses will be impacted by future Olympic Games.

The Future of Canada's Tourism Sector: Economic Recession Only a Temporary Reprieve from Labour Shortages. February 2010. The latest update of the Tourism Labour Supply and Demand study, based on the Conference Board of Canada's macroeconomic model that analyzes the supply and demand of labour for the total tourism sector. It reports that there will be significant growth in demand for labour but slower growth in the number of workers available to meet the demand.

BC Wage & Salary Survey 2009. February 2010. This report contains information on BC's 108 most common occupations, including 7 in the tourism and hospitality industry. Survey conducted by BC Stats in partnership with the Ministry of Advanced Education and Labour Market Development.

Vancouver Coast & Mountains Tourism Region (Excluding Sea-to-Sky Corridor) Tourism Labour Market Study. May 2009. This report was commissioned to examine overall employment level and human resource requirements for the tourism industry as a whole in the Vancouver Coast & Mountains tourism region (excluding sea-to-sky corridor). Report by Roslyn Kunin & Associates, Inc. This project was made possible with the generous support of Human Resources and Social Development Canada (HRSDC).

Thompson-Okanagan Tourism Labour Market Study. May 2009. This report was commissioned to examine overall employment level and human resource requirements for the tourism industry as a whole in the Thompson Okanagan region. Report by Roslyn Kunin & Associates, Inc. This project was made possible with the generous support of Human Resources and Social Development Canada (HRSDC).

Vancouver Island Tourism Labour Market Study Report. May 2009. This report was commissioned to examine overall employment level and human resource requirements for the tourism industry as a whole in the Vancouver Island/Coast region. Report by Roslyn Kunin & Associates, Inc. prepared for the Vancouver Island Tourism Human Resources Steering Committee. This project was made possible with the generous support of Human Resources and Social Development Canada (HRSDC).

Labour Market Demand Analysis For the Sea-To-Sky Region. May, 2006. This report was commissioned as part of a larger regional tourism labour market project that was kicked off in the Sea-to-Sky Corridor with the goal to develop a long-term, comprehensive human resources strategy to support tourism growth to 2015. Report by Ruth Emery, Canbritic Consultants Ltd. prepared for the Sea-to-Sky Tourism Human Resources Strategy Steering Committee.

Tourism Labour Market Analysis for the Kootenay Rockies Region. May 2007. This report was commissioned as part of a larger regional tourism labour market project in the Kootenay Rockies with the goal to develop a long-term, comprehensive human resources strategy to support tourism growth to 2015. Report by Ruth Emery, Canbritic Consultants Ltd. prepared for the Kootenay Rockies Tourism Human Resources Strategy Steering Committee.