go2 Tourism Reports

British Columbia’s Investments in the 2010 Olympic and Paralympic Winter Games and Related Activities. July 2010. Produced by the Ministry of Finance, this report outlines BC’s investments in hosting the 2010 Olympic and Paralympic Winter Games and other related investments.
CTHRC's Demographic Profile of Tourism Sector Employees. June 2010. The report was developed by the Canadian Tourism Human Resource Council (CTHRC), using customized tabulations from the 2006 Census. It offers employment statistics for each of the industry groups included in the tourism sector, as well as demographic profiles of the tourism labour force by geography and industry group, for selected occupations. The report is developed every five years as new customized Census data is made available.
Results of go2's 2010 Olympic Legacy Project. May 2010. BC's tourism and hospitality operators were surveyed about their expectations leading up to the 2010 Winter Games, and about their experiences during Games time. This report aims to provide several important pieces of information to those who want to understand how businesses were impacted during the Games and to those whose businesses will be impacted by future Olympic Games.
The Future of Canada’s Tourism Sector: Economic Recession Only a Temporary Reprieve from Labour Shortages. February 2010. The latest update of the Tourism Labour Supply and Demand study, based on the Conference Board of Canada’s macroeconomic model that analyzes the supply and demand of labour for the total tourism sector. It reports that there will be significant growth in demand for labour but slower growth in the number of workers available to meet the demand.
BC Wage & Salary Survey 2009. February 2010. This report contains information on BC's 108 most common occupations, including 7 in the tourism and hospitality industry. Survey conducted by BC Stats in partnership with the Ministry of Advanced Education and Labour Market Development.
Vancouver Coast & Mountains Tourism Region (Excluding Sea-to-Sky Corridor) Tourism Labour Market Study. May 2009. This report was commissioned to examine overall employment level and human resource requirements for the tourism industry as a whole in the Vancouver Coast & Mountains tourism region (excluding sea-to-sky corridor). Report by Roslyn Kunin & Associates, Inc.
Thompson-Okanagan Tourism Labour Market Study. May 2009. This report was commissioned to examine overall employment level and human resource requirements for the tourism industry as a whole in the Thompson Okanagan region. Report by Roslyn Kunin & Associates, Inc.
Vancouver Island Tourism Labour Market Study Report. May 2009. This report was commissioned to examine overall employment level and human resource requirements for the tourism industry as a whole in the Vancouver Island/Coast region. Report by Roslyn Kunin & Associates, Inc. prepared for the Vancouver Island Tourism Human Resources Steering Committee.
Kootenay Rockies Tourism Human Resource Strategy Report. September 2007. The Kootenay Rockies Tourism Human Resource Strategy Report was developed by tourism employers and other stakeholders in the Kootenay Rockies region to address the Human Resource issues outlined in the Labour Market Report prepared by Ruth Emery. The report contains both strategies and tactics to address these issues.
Labour Market Demand Analysis For the Sea-To-Sky Region May, 2006. This report was commissioned as part of a larger regional tourism labour market project that was kicked off in the Sea-to-Sky Corridor with the goal to develop a long-term, comprehensive human resources strategy to support tourism growth to 2015. Report by Ruth Emery, Canbritic Consultants Ltd. prepared for the Sea-to-Sky Tourism Human Resources Strategy Steering Committee.
2008 Canadian Tourism Sector Compensation Study. 2008. This is a summary of a national wage, salary and benefits study conducted by the Hay Group on behalf of the Canadian Tourism Human Resource Council (CTHRC). The survey covers over 76,000 individuals in the 33 most common positions in Canada’s tourism and hospitality industry.
The Developing Workforce Problem: Confronting Canadian Labour Shortages in the Coming Decades. December 2008. Dr. Jim McNiven, Professor Emeritus of Dalhousie University, along with Dr. Michael Foster of Canmac Economics Ltd., examined the workforce demographics in Nova Scotia as a case study on the labour shortage issues faced by Canada. The report recommended three ways to close the gap between the supply of and demand for labour. Report by the Atlantic Institute for Market Studies (AIMS).
The Future of Canada’s Tourism Sector: Long on Prospects . . . Short on People. June 2008. The Conference Board of Canada and the Canadian Tourism Human Resource Council worked together on this project to develop an in-depth analysis of the supply of and demand for labour in the tourism sector over the medium and longer term. This project objectively and independently estimates the potential supply and demand for labour in tourism in Canada going forward. Rather than accepting that labour shortages will restrict the performance of Canada’s tourism sector as a fait accompli, our analysis attempts to provide a broader perspective on the extent of missed opportunities introduced by labour shortages.
Closing BC Skills Gap 2008: The Economic Imperative of Addressing Skills Shortages and Wastage in British Columbia. January 2008. In 2002, the British Columbia Chamber of Commerce released a watershed report – Closing the Skills Gap. It identified a number of issues and potential solutions for averting economy-threatening skills shortages and gaps. Since 2002, after five years of steady economic growth, skills and labour shortages have become widespread in BC and many other parts of Canada and the world. How have BC businesses done over the last five years? What labour market issues are facing British Columbians now and into the future? What needs to be done by employers, governments, educators, and others? This “sequel” to Closing the Skills Gap sets to answer the above questions, and provide a framework for action.
Tourism Labour Market Analysis for the Kootenay Rockies Region. May 2007. This report was commissioned as part of a larger regional tourism labour market project in the Kootenay Rockies with the goal to develop a long-term, comprehensive human resources strategy to support tourism growth to 2015. Report by Ruth Emery, Canbritic Consultants Ltd. prepared for the Kootenay Rockies Tourism Human Resources Strategy Steering Committee.
BC Tourism Action Plan. February 2007. The Tourism Action Plan is a detailed outline of British Columbia government’s commitment to the tourism industry over the next ten years and beyond. The plan articulates the government’s goal of enabling British Columbia’s tourism industry to grow from “good” to “great” and double tourism revenues by 2015. It identifies actions in four key strategic areas that government and its agencies will carry out to help industry increase the demand for and supply of tourism and outdoor recreation products and experiences.
Gateway: A Means Not an End. September 2006. Report prepared for the Asia Pacific Foundation of Canada by Roslyn Kunin and Associates, Inc. on tourism from, and business services to, the Asia Pacific, and their effect on an already tight BC labour market. Contains analysis of current employment trends, predicted increases in demand, and areas of potential rapid employment growth. Specific occupation descriptions are included to give an idea of what positions will see increased demand, what their job description includes, and training and experience requirements. Report contains quantitive estimates of the increased labour demand due to Asia Pacific tourism for the years 2009 and 2015, in addition to the GDP and Provincial Government revenue increases, and qualitatively examined the effect of BC’s expanding business service sector.
Discussion Paper: Analysis of Foreign Worker Program Options to Address Labour Shortages in the Tourism Industry: Applied to Kootney Region’s Housekeeper Labour Shortage. February, 2006. The purpose of this discussion paper is to discuss and present foriegn worker programs that could be adapted to address current and future labour shortages related to the tourism industry. Specifically this paper focuses on a review of five existing immigrant worker programs. Report by Grant Thornton LLP prepared for go2 – the resource for people in Tourism.
2005 Western Canadian Tourism Industry Compensation Survey (Abridged.) 2005. This is an abridged version of a wage, salary and benefits study conducted by the Hay Group on behalf of go2. The survey covers 27 positions from 4 key sectors of the tourism industry.
What Makes a Best Employer? Insights and Findings From Hewitt’s Global Best Employers Study. 2005. The data and company stories included in this paper will help you guide your company step by step toward becoming a Best Employer. In this report, you’ll find the following three sections: Five characteristics of best employers, It pays to be a Best employer and Staying on Course. Report by Hewitt Associates: Pi Wen Looi, Ted Marusarz, and Raymond Baumruk.
Housekeepers in Kootenays Hotels: Summary of Results of Survey of Region Hotels. November 2005. Concern has been raised among some hotels in the Kootenays region that they are having difficulty recruiting appropriate housekeepers. To determine whether this issue is widespread and severe, go2 and the BC & Yukon Hotels Association have conducted an exploratory survey among association members. Report by go2 and British Columbia and Yukon Hotel Association.
Findings from a Survey of BC Tourism/Hospitality Programs Industry Advisory Committees. February, 2005. Industry Advisory Committees (IACs) are often the key mechanisms in which tourism/hospitality programs stay “connected” with the industry’s current issues and trends and receive valuable direction and input into program content and delivery strategies. Information gathered by this survey provides go2 and BC tourism educators useful information in terms of determining how to strengthen linkages and work cooperatively to build upon this untapped potential. Report by go2.
Analysis of Public and Private Post-Secondary Tourism and Hospitality Programs Inventory. January, 2005. This project was initiated to provide up-to-date information on the number of graduates from public and private tourism and hospitality programs. Report conducted by Geoffrey Bird contracted by go2 – the resource for people in Tourism.
Tourism Human Resource Development Strategies in British Columbia: An In-Depth Look at the Sources and Types of Information that Need to be Acquired. November 2004. The purpose of this research project was to conduct an environmental scan to determine whether current research efforts meet the information needs of the industry. This report outlines how go2 could access the available information (e.g. cost, format, timing, etc.), identifies the gaps between the “wish list” and the information that is available, and provides some recommendations on how go2 might attempt to alleviate those gaps. Report by Kim C. Smith.
Recruit, Retain & Train: Developing a Super, Natural Tourism Workforce in British Columbia. 2003. Faced with a looming shortage of skilled labour – 28 CEOs, general managers, human resource directors, industry association leaders and tourism educators formed a task force to lead this strategy project. The task force developed a 5-year plan and established a coordinating organization–go2–and industry governance structure. Report by British Columbia Tourism Human Resources Development Task Force.
Vancouver Island Labour Market Research Project/Phase Two: In-Depth Interviews. 2003. The data contained in this report was collected from a series of in depth interviews with individuals who had made a transition into tourism employment after working in various other industries. Report by The Tourism Association of Vancouver Island and Recreation and Tourism Research Institute at Malaspina University-College.
Vancouver Island Labour Market Research Project/Phase Two: Employment Survey. 2003. Data was collected using a self-administered questionnaire, which was sent to a randomly selected sample of individuals from 800 tourism organizations in the Vancouver Island region. Report by The Tourism Association of Vancouver Island and Recreation and Tourism Research Institute at Malaspina University-College.
Planning for Gold: Maximizing 2010-Related Employment & Skills Opportunities in British Columbia: Connecting Labour Market Supply & Demand. December 2003. This report is the culmination of activities undertaken by the 2010 Human Resources Planning Committee over the last 12 months. It represents what the Committee learned from the research projects it sponsored and what its members heard from stakeholder groups during consultative meetings, roundtables and forums. The report’s intended audience is all stakeholders in British Columbia who have an interest in employment and skills development opportunities resulting from the 2010 Winter Games and other major projects before, during and after the Games. Report by The 2010 Human Resources Planning Committee.
2010 Winter Games Labour Supply and Gap Analysis. September 2003. This paper is to analyze and identify the projected labour supply in British Columbiaduring the period 2003-2015 in relation to the base and incremental demand estimated in the Roslyn Kunin & Associates, Inc. (RKA)’s Labour Demand Analysis Report. Report by Roslyn Kunin & Associates.
2010 Winter Games Labour Demand Analysis. April 2003. The Olympic Bid Secretariat is developing an Economic Opportunity Strategy to maximize the returns from hosting the 2010 Winter Olympics in collaboration with the federal government and other key agencies. In support of that Strategy, this study has the objective of breaking down total labour demand from the Olympics and related projects in terms of sectoral, occupational, regional, temporal and other factors, which will enable identification of demand/supply gaps and training implications, and development of plans and strategies to address the expected incremental demand. Report by Roslyn Kunin & Associates, Inc. (RKA).
Vancouver Island Labour Market Research Project/Phase One: Inventory of Tourism Employers in the Vancouver Island Region. 2002. To establish a research partnership between the Tourism Association of Vancouver Island and the Recreation and Tourism Research Institute at Malaspina University-College that supplies the tourism system on Vancouver Islands with locally based, reliable, on-going data for planned, sustained growth of the industry. Report by The Tourism Association of Vancouver Island and Recreation and Tourism Research Institute at Malaspina University-College.
The Tourism Sector in British Columbia: Literature Review, Labour Market Projections and Training Gap Analysis. September 2002. This document is the final report of a study with the following components: sector-specific labour demand analysis, a training program analysis (including student outcome analysis) and a gap analysis, with accompanying policy recommendations. It contains the full descriptive findings of the data analysis from all sources, and recommendations for further action by the Task Force and other stakeholders. Report by CS/RESORS Consulting, Ltd. And Geoffrey Bird, M.Sc. with Ruth Emery, Consulting Economist.
Closing the Skills Gap. April 2002. The Skill Shortages Initiative involved a survey of over 1,000 Chamber members, six regional forums, and the analysis and synthesis of several reports and studies. The purpose of this project was to engage business and community stakeholders on skill shortage challenges, to identify best practices and solutions for addressing it, and ultimately, to stimulate action. This paper provides recommendations for action from the BC Chamber and suggestions regarding tools and resources for businesses to use in order to recruit, develop and retain skilled workers. These “best practice” profiles are provided throughout the paper. Report by British Columbia Chamber of Commerce.

Research & Reports

List of Available Research and Reports