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Suite 270 - 1651 Commercial Drive
Vancouver, Coast & Mountains, a Tourism Region of Super, Natural British Columbia, includes four destination areas: Metro Vancouver, Sea to Sky Country (including Whistler Resort), Mighty Fraser Country (including the Fraser Canyon) and the Sunshine Coast.
Business Objective: To implement one-to-one business practices that enhance the relationships between our partners, customers and Vancouver, Coast & Mountains.
What the Association does: Vancouver, Coast & Mountains staff, develop, co-ordinate and deliver tourism marketing programs aimed at motivating potential visitors to come and stay in the region. We measure our successes by conducting extensive conversion studies of callers to our 1-800 number, to determine when they visited, how long they stayed, where they visited and how much they spent. Through our advertising initiatives and regional publications we market the region to North America, Europe