Digital Marketing Specialist (SEO)

  • Shambhala Music Festival Ltd.
  • Administration
    • Full Time | 
    • Permanent
  • 2003 - 622 Front Street Nelson, Nelson
  • 1 position available
  • Accessible Employer: No
  • Open to International applicants with valid Canadian Work permits: Yes
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Posted on April 30, 2024

Job Description

Join our team and play a key role in shaping our digital marketing strategy to drive business growth and success! Apply now to become our Digital Marketing Specialist.

Company Overview:
Shambhala Music Festival is Canada’s premiere electronic music and arts festival and has been voted North America’s Best Festival for two consecutive years. As the brand continues to go from strength to strength, we’re seeking a talented Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights.

Job Description:
The digital marketing specialist will play a key role in driving Shambhala Music Festival’s continued success as Canada’s premiere electronic music and arts festival. With the festival having been voted North America’s Best Festival for two years in a row, the specialist will optimize online visibility, analyze data to gain insights and manage advertising campaigns across various platforms to propel the festival’s digital marketing efforts to even greater heights.

This full-time position will work at our head office in beautiful Nelson, BC. This is a hybrid/remote opportunity, with the flexibility to work remotely two days per week. The successful candidate will also be required to work on location at the festival site near Salmo, BC for 1 month each summer.

Responsibilities & Qualifications

SEO Strategy
• Develop and execute comprehensive SEO strategies to improve organic search rankings and increase website traffic.
• Conduct keyword research, competitor analysis, and on-page optimization to enhance website visibility.
• Implement technical SEO improvements, including site structure enhancements, schema markup, and XML sitemap management.
• Stay updated on the latest SEO trends, algorithm changes, and best practices to ensure continuous optimization.

Analytics and Reporting
• Utilise analytics tools such as Google Analytics, Google Search Console, and others to track and analyze website performance metrics.
• Generate regular reports on key performance indicators (KPIs), including website traffic, conversion rates, and user engagement.
• Identify areas for improvement based on data insights and collaborate with cross-functional teams to implement optimization strategies.
• Monitor and report on the effectiveness of SEO campaigns and initiatives, providing actionable recommendations for improvement.

Online Advertising
• Plan, create, and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct audience targeting and segmentation to maximize campaign reach and ROI.
• Optimise ad creative, ad copy, and landing pages to improve campaign performance and conversion rates.
• Monitor advertising budgets, analyze campaign metrics, and adjust strategies to optimize return on investment.

Collaboration and Communication
• Collaborate with content creators, web developers, and other team members to ensure SEO best practices are integrated into content creation and website development processes.
• Communicate effectively with stakeholders to provide insights, recommendations, and progress updates on SEO, analytics, and advertising initiatives.
• Stay aligned with marketing objectives and contribute ideas for innovative digital marketing strategies to achieve business goals.
• Performs other duties as assigned.

Qualifications:
• Proven experience as an SEO, Analytics, or Ads Specialist, with a strong track record of successful digital marketing campaigns.
In-depth knowledge of SEO principles, techniques, and tools (e.g., Google Analytics, SEMrush, Moz).
• Proficiency in analyzing website performance metrics and interpreting data insights to drive optimization strategies.
• Experience managing online advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Strong analytical skills and attention to detail, with the ability to translate data into actionable recommendations.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms are a plus.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Salary/Wage

25-35 per hour

Other Perks/Benefits

The Perks: At Shambhala, we're not just about the music; we're about creating an incredible experience for our team too. Here's what you can look forward to when you join us in a permanent, full-time position: • Team Yoga Classes: Dive into wellness with complimentary yoga sessions for our HQ team in the off-season. Let's embark on a journey together toward enhanced well-being and mindfulness! 🧘‍♀️ • The "20cm Rule": If Whitewater gets at least 20cm of snow overnight, Shambhala HQ staff have the option to take the morning off to enjoy the powder before heading to work. 🎿 • Savoy Hotel Discounts & Bloom Nightclub Shows: Enjoy exclusive discounts on stays at The Savoy Hotel for you and your loved ones! Plus, as part of the Shambhala HQ team, you can attend selected shows at Bloom Nightclub free of charge. 🎟️. • Comprehensive Health Insurance: Coverage includes but is not limited to medical, dental, vision, and mental health support. • Competitive Salary: We offer a competitive salary that aligns with industry standards. • Training and Development: Looking to learn something new? We support your growth by offering compensation for qualifying training programs. • Casual Dress Code: Embrace your individuality with our flexible dress policy. • Unique and Exciting Work: Joining Shambhala HQ isn't just a job - it's a unique experience! Shambhala HQ staff get an insider's look at the festival, from planning to execution. Dive into the magic of Shambhala firsthand! Pay Rate: $25-$35 per hour (based on experience) Shambhala Music Festival is committed to employment equity. We strongly encourage applications from Indigenous peoples, Black people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Job Application Process

To apply, head to our online job application here and submit your resume & cover letter.

Apply Now