Manager, Marketing and Communications – Whistler Olympic Park

  • Whistler Sport Legacies
  • Management
    • Full Time | 
    • Permanent
  • 1500 Callaghan Valley Road
  • Accessible Employer: No
  • Open to International applicants with valid Canadian Work permits: Yes
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Posted on May 26, 2023

Job Description

Manager, Marketing and Communications – Whistler Olympic Park

Whistler Olympic Park is a world-class destination for outdoor recreation activities and Nordic sports, located just south of Whistler in the stunning Callaghan Valley. Established for the 2010 Olympic and Paralympic Winter Games, the Park’s incredible facilities are now enjoyed by both high-performance athletes and recreational guests alike.

Manager, Marketing and Communications is responsible for creating and implementing related strategy for Whistler Olympic Park’s services and programs while working collaboratively with internal and external stakeholders to develop and carry out effective work plans. This role supports other marketing initiatives within Whistler Sport Legacies, as required. Duties also include creating engaging content for various marketing channels to increase brand awareness, engagement and revenue while liaising with Managers.

Regular Full Time role is fast-paced, especially during the winter season, and requires flexibility to assist the team with other activities or initiatives including ability to work evenings and weekends as required.

Ask about affordable staff accommodation in our brand new facility.

Responsibilities & Qualifications

• Oversee the development and execution of WOP marketing program in collaboration with the Managing Director
• Develop and manage annual WOP strategy including media, creative, and promotional strategies in collaboration with key partners in support of organizational objectives
• Develop and execute guest experience events in collaboration with other departments
• Lead production of advertising and key WOP marketing collateral
• Conduct market research and surveys to gather insights into customer behavior and preferences
• Manage key communication channels such as website, newsletter and social media
• Develop and leverage new and existing co-marketing partnerships to generate incremental marketing exposure
• As WOP spokesperson, communicate and represent the brand to the community
• Develop WOP creative assets and photo library
• Lead coordination of WOP photo and video shoots as required
• Collaborate with internal and external stakeholders and partners to achieve marketing and communication goals
• Manage WOP social media channels including content development and community management
• Design and publish WOP e-newsletter while ensuring mailing list is up-to-date to increase subscription and reach
• Support other marketing initiatives within WSL, as required
• Manage external agencies as required to deliver marketing objectives
• Provide a leadership role to represent the organization’s mission, vision, and values
• Positive representative of Whistler Sport Legacies, both internally and externally
• Maintain effective internal communications ensuring relevant WSL functions are kept informed of marketing objectives
• Develop and manage effective relationships with key stakeholders and partner organizations; share ideas and resources to improve operational efficiencies and management
• Represent WSL in the community, either in person or via media outlets, to promote and support WOP and WSL visitor programs, sport events, and seasonal operations
• Collaborate with other core departments to ensure a seamless guest experience
• Carry out Whistler Sport Legacies’ AIM philosophy: All Interactions Matter
• Assist team with other duties as assigned or required
• Flexibility to work evenings and weekends as required

Leadership and Culture
• Champion all WSL company policies and procedures
• Lead by example by modeling organizational values and behaviours
• Communicate important and time-sensitive operational and organizational messages to colleagues and attend meetings as required
• Positive representative of Whistler Sport Legacies, both internally and externally
• Take personal accountability and responsibility for actions, and take initiative to find creative solutions to problems or issues
• Resolve conflicts effectively and efficiently

• Minimum five years’ Sport, Tourism, and/or related Marketing experience required
• Bachelor’s Degree in Marketing or Communications or equivalent combination of education and experience required
• Experience required:
o delivering integrated marketing campaigns
o managing contracted agencies
o developing and executing a variety of social media accounts including updates and maintenance
o content development and communications
o working with cross-functional teams and managing contracted agencies
o multi-tasking to meet deadlines in fast-paced environment
• Knowledge of branding, marketing (traditional and digital) strategies, techniques, and concepts
• Valid BC Class 5 driver’s license required
• History of delivering exceptional customer service is essential

• Exceptional interpersonal and organizational skills
• Excellent communication skills with ability to develop conveyance for a range of channels and contexts
• Exceptional attention to detail
• Strategic thinking and the ability to analyze data to support decisions
• Project management
• Proven leadership skills
• Personal accountability and responsibility for actions; initiative for creative solutions to problems or issues
• Creative, resourceful, self-directed and entrepreneurial
• Highly developed computer skills including Microsoft Office suite, website management software, design software, video editing, spreadsheets, and databases
• Competent at managing a variety of social media accounts including performing regular updates
• Ability to work individually or as part of a team to deliver on time in a fast-paced project-oriented environment
• Passion for outdoor recreation, sport and all WOP products offered to the community

Physical Requirements
• Ability to work and stand outdoors in variable weather conditions
• Ability to stand for long periods of time
• Ability to regularly lift 30lbs
• Reliable transportation (WOP is not serviced by transit)

Other Perks/Benefits

Extended Health Recreational Allowance Life Insurance Employee Assistance Program

Job Application Process

To submit your cover letter and resume,, visit our website and follow the employment prompts.

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