Position: Marketing Specialist, Global Marketing Channels
Salary: $65,252.73 to $74,396.51
Classification: Communications Officer R24
Status: Temporary (12 to 18 months)
Location: Vancouver, British Columbia
Closing Date: September 25, 2020
Position #: 00100461
Competition #: DBC 2020-11
If you are interested and you meet the selection criteria please respond to Dbccareers@destinationbc.ca with your cover letter and CV prior to 4 PM on September 25, 2020.
You must be a permanent resident of Canada to apply for permanent positions with Destination BC.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Destination BC is an inclusive workplace founded on the highest degree of collaboration and innovation. Destination BC believes that diversity is strength and welcomes applications from all qualified job seekers. If you are an applicant with a disability, we are committed to ensuring workplace accommodations are in place to enable you to do your best work.
PURPOSE OF POSITION
With the launch of Destination British Columbia’s corporate and marketing strategies, the Global Marketing division is re-aligning its business to enhance the province’s marketing capacity and effectiveness. As part of this transition, Destination British Columbia is focussing on the delivery of relevant content to core audiences primarily via online channels.
Reporting to the Manager, Marketing, the Marketing Specialist must understand creative strategy and must have experience to execute effectively in core digital channels. The Marketing Specialist will be responsible for the project management and implementation of Destination BC’s marketing programs, ensuring strategic, on-brand, execution of programs, on time and on budget. The Marketing Specialist will work in a fast-paced environment with tight deadlines and budgets. This position requires ongoing knowledge of emerging tourism, marketing and digital trends, (e.g. digital marketing, mobile consumer behaviour, social media, content marketing, microsite development, evolving media and technologies, etc.) in order to effectively manage projects and provide expertise.
The Marketing Specialist establishes and maintains strong, professional working relationships with Destination BC colleagues from both Victoria and Vancouver offices as well as representatives in Destination BC’s overseas offices as required. The Marketing Specialist develops and maintains relationships with contractors, digital marketing and technology agencies, agency partners, and tourism industry stakeholders. This role will manage multiple projects in collaboration with a variety of stakeholders and interacts professionally with officials at Destination British Columbia, the Ministry of Jobs, Tourism and Skills Training, tourism organizations and agencies, Destination Canada, and related public and private sector agencies.
SPECIFIC ACCOUNTABILITIES / DELIVERABLES
1. Manages the creation, production, delivery and evaluation of consumer marketing programs involving the translation of business objectives into creative strategies and tactics;
2. Project manages the distribution of the annual Global Marketing program’s paid media activity, primarily via digital channels (including programmatic media);
3. Understands and works closely with the Content Creation team and Digital Marketing Specialist to optimize content and channels based on performance reporting;
4. Marketing program liaison for internal teams as well as key production liaison with agency partners on the development and execution of creative assets;
5. Implements Destination BC brand strategies, policies and standards, as well as ensures trademark and copyright regulations are effectively and consistently adhered to in all marketing programs;
6. Provides tactical marketing expertise to Destination BC colleagues and stakeholder, contractors, suppliers and industry partners including active and effective participation on various project-based, cross-functional business teams (e.g. providing guidance/input into project briefs, communications plans, creative strategies/optimizations and media strategies/optimizations);
7. Utilizes and makes recommendations for the improvement of established project management processes and systems, including project briefs, estimates, timelines and status reports;
8. Manages project-related timelines and financial processes including:
1. Provides assistance and input into the timely and accurate management of a $6M budget annually; and
2. Manages assigned project budgets as required. This includes the accurate management of estimates and invoices.
9. Supervises staff including the assignment of work, development and evaluation of performance plans, and approval of leave.
10. Manages program area contracts to ensure compliance with government policies and procedures and certifies satisfactory contract performance for release of payment; and
11. Other related duties as necessary.
Degree or diploma in marketing or business, and/or a related field or an equivalent combination of education and experience;
Minimum three years’ experience in the development, execution and evaluation of large, multi-faceted online and offline marketing programs;
Experience working with programmatic media;
Proven knowledge of digital marketing best practices and creative optimization strategies;
Experience in evaluating creative assets from agency partners and sharing feedback;
Understanding of brand strategy and ensuring delivery of effective on-brand programs and creative executions;
Experience in project management including planning tasks, risk management, time management, financial management, and monitoring and reporting;
Experience working with and managing external vendors, such as creative agencies;
Experience producing project briefs, reports and decision-making documents for agencies and internal stakeholders;
Knowledge of emerging tourism and marketing trends in order to effectively manage projects and provide expertise;
Excellent verbal and written communication skills;
Strong ability to multi-task, managing multiple multi-phase projects at various stages;
Strong attention to detail;
Strong relationship building capabilities; and
Experience in destination marketing would be an asset.
Innovation indicates an effort to improve performance by doing or promoting new things, such as introducing a previously unknown or untried solution or procedure to the specific area or organization.
Analytical Thinking is the ability to comprehend a situation by breaking it down into its components and identifying key or underlying complex issues. It implies the ability to systematically organize and compare the various aspects of a problem or situation, and determine cause-and-effect relationships ("if...then…") to resolve problems in a sound, decisive manner. Checks to ensure the validity or accuracy of all information.
Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation. Appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.
Service Orientation implies a desire to identify and serve customers/clients, who may include the public, co-workers, other branches/divisions, other ministries/agencies, other government organizations, and non-government organizations. It means focusing one’s efforts discovering and meeting the needs of the customer/client.
Teamwork and Co-operation is the ability to work co-operatively within diverse teams, work groups and across the organization to achieve group and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds with diverse views.
Problem Solving/Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes, and generate solutions.
Vice-President, Global Marketing
Director, Global Marketing Channels
How to apply to this job
How to Apply:
If you are interested and you meet the selection criteria please respond to email@example.com with your cover letter and CV prior to 4 PM on September 25, 2020.APPLY NOW! • MARKETING SPECIALIST, GLOBAL MARKETING CHANNELS • Destination British Columbia
Post Date: September 10, 2020 Deadline for Application: September 25, 2020
12th Floor, 510 Burrard Street
Destination British Columbia promotes the development of tourism in British Columbia, marketing the province worldwide with other industry partners. Through innovative approaches and leading-edge marketing initiatives, Destination British Columbia is responsible for ensuring the long-term growth and prosperity of British Columbia's $13.9 billion tourism industry.