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Specialist, Travel Media & Communications

Tourism Sun Peaks
Job Address: 
13-3250 Village Way
Sun Peaks, BC V0E 5N0
Job Type: 
Full Time
Job Status: 
Job Level: 
Job Description: 

Position Overview

Reporting to the Director, Market Development, this position is responsible for the travel media and corporate communications programme for Tourism Sun Peaks. This role involves conducting in-resort and in-market media relations activities, developing communications tools and ensuring all media related material is current. This position holds a key responsibility in developing and implementing proactive media efforts to grow positive media coverage for the destination.

Summary Of Responsibilities

  • Primary media liaison with regional and international media outlets and industry
  • Assist the Director in developing the media relations strategy, tactical plan and budget
  • Proactive media outreach; pitch story ideas, resort news and events to qualified media
  • Foster relationships with travel media, industry and membership
  • Develop, write and distribute press releases, story ideas, and other editorial material as required
  • Conduct in-market media visits with industry, media representatives and freelancers
  • Manage the media pages of SunPeaksResort.com
  • Create and coordinate FAM itineraries and host visiting media and journalists
  • Manage media database (Top 100 Media), distribution lists, media clippings and budget
  • Develop and maintain travel media tools (i.e. flatsheets, story ideas etc.)
  • Fulfill media requests (i.e. Image library, fact checking, B-roll etc.)
  • Attend media shows and conferences as required
  • Assist in corporate communications as required

Job Requirements


Skills Knowledge And Abilities:"

  • Post-secondary education in public relations, communications, journalism or tourism
  • Superior communications skills (written, oral, interpersonal and on-air speaking)
  • Minimum 2 years experience in a media, marketing or client services based role
  • Competency in Microsoft Office
  • Passion and energy for the outdoor and mountain lifestyle (must be a minimum intermediate level skier or snowboarder)
  • Proven ability to manage multiple projects and work with a high level of efficiency
  • Proactive and innovative in your approaches to maximizing earned media potential
  • Detail oriented with strong organisational and time management skills
  • Ability to generate interest though compelling storytelling consistent with the Sun Peaks brand
  • Ability to work weekends and evenings as required, some travel required
  • Ability to bring new ideas into fruition
  • Enjoys and is motivated by working both autonomously and in a team setting
  • Knowledge of video editing software, Adobe Photoshop, media monitoring software and photography is an asset
Application Process: 

Please submit a résumé and cover letter by 3:00 PM PST September 25th, 2017 to: colin@sunpeakstourism.com

Submission without a cover letter will not be considered. *Due to the high volume of applications, only those considered will be contacted.


Monday September 25, 2017
Post Date:
Tuesday September 12, 2017


go2HR is a great resource for all tourism jobs in BC. The go2HR Job Board has proven very successful in helping me find my current and past jobs in the tourism industry. It’s very easy to search for desired jobs and filter them by location.

Sarah Tough, Visitor Experiences Specialist
Tourism Langley