February 28, 2019
For the second year in a row, a student team from BCIT’s Tourism Marketing Management Diploma Program was crowned the winner of the provincial Winning Pitch competition at the BC Tourism Industry Conference today.
Winning Pitch™, organized and presented by go2HR, is a post-secondary student case competition. This year, student teams had to develop a new product or service that supports the development of accessible tourism opportunities in their respective regions.
The BCIT team, made up of students Eleanor Canning, Zophia Espinosa, Caitlin Ledingham, and Marni Weinstein, took home first place and a prize of $1,000 with their proposal of “Reel YVR”, a Vancouver-based tour company that blends the then-and-now of the local film industry through immersive movie and TV location tours across the Lower Mainland.
Fourteen teams from ten post-secondary schools presented their four-page concept paper to industry judging panels at regional competitions held in Osoyoos, Vancouver, Victoria, and via online submission for the Kootenay Rockies. The winner from each regional competition met yesterday at the provincial finals, held at the BC Tourism Industry Conference.
The finalists presented their full business plans to close to 200 conference delegates. The results are as follow:
- 2nd place: Okanagan College – “AccessFest”
- 3rd place: Vancouver Island University – “Reach Vancouver Island”
- 4th place: College of the Rockies – “Kimberley Alpine Outdoor Adventures”
Conference delegates had the opportunity to vote for their favourite business pitch, which contributed to the overall score, as determined by a panel of judges including:
- Kirby Brown, General Manager, Sea to Sky Gondola
- Jocelyn Maffin, Manager, BC SCI Resource Centre, Spinal Cord Injury BC
- Alison McKay, Director, Destination and Industry Development, Destination British Columbia
- James Terry, Chair, Partners in Tourism – TIP Society
“All the proposals showed out-of-the-box thinking, attention to detail, and insightful design, and we couldn’t be more pleased with their efforts,” said Arlene Keis, CEO of go2HR. “We commend all the students for applying their knowledge and skills to think of ways to support accessible tourism in BC, and taking on the daunting task of pitching and presenting their ideas to the industry.”
To supplement their knowledge and insight around accessible tourism, students were able to draw on the mentorship and expertise of Nancy Harris, Regional Development Liaison, Spinal Cord Injury BC.
Major Provincial Sponsors:
Michelle Sz, Marketing and Communications Specialist
604 633 9787 ext. 236