January 24, 2019
A student team from College of the Rockies was crowned the winner of the regional Kootenay Rockies Winning Pitch competition today.
The Winning Pitch, organized and presented by go2HR, BC’s tourism human resource association, is a post-secondary student case competition. This year, student teams had to develop a new product or service that supports the development of accessible tourism opportunities in the Kootenay Rockies region.
Two teams from the College of the Rockies and Selkirk College submitted their high-level business concept via tele/video-conferencing to an industry judging panel, consisting of:
- Emilie Cayer-Huard – Industry & Destination Development Specialist, Kootenay Rockies Tourism
- Jessica Fairhart – Program Manager, Imagine Kootenay
- Mike Riediger – Project Lead & Digital Marketer, Kootenay Adaptive Sport Association & West Kootenay Tourism Alliance
The College of the Rockies team, made up of Kudratpreet Kaur, Brayden Lemay, Rebecca Ord, and Wen Xi, won with their proposal of “Kimberley Alpine Outdoor Adventures”. The Selkirk College team, consisting of Bill Huynh, Teagan Olmstead, Michelle Richards, and Georgia Watts, came in second place with their idea for an app called One Stop. The competition was very close and it was a tough decision for the judges.
The winning team’s idea “presents great potential and definitely answers to a need. The concept is anchored in the destination and based on local and regional partnerships that would build upon a strong brand equity and improve economic benefits for all…[it was] grounded and realistic.” said Emilie Cayer-Huard, one of the judges. The team will represent the Kootenay Rockies region at the provincial finals, which will take place at the 2019 BC Tourism Industry Conference in Vancouver in February.
To supplement their knowledge and insight around accessible tourism, students were able to draw on the mentorship and expertise of Nancy Harris, Regional Development Liaison, Spinal Cord Injury BC.
To learn more about The Winning Pitch, click here.