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The Winning Pitch

British Columbia’s tourism industry is booming and number of visitors is constantly growing. As a result, we need new, innovative ideas to increase the competitiveness of the province as a visitor destination.

go2HR’s Winning Pitch, a case competition where post-secondary students pitch business plans to promote a local tourism activity, is an opportunity for the next bright young stars of the industry to apply their strategic thinking to come up with a new tourism business or service idea based on a local, realistic scenario related to the support of the destination development in each host region.

Teams made up of students studying tourism, hospitality, and business in one of BC’s post secondary institutions develop and pitch a proposal and high level business plan to an industry panel composed of senior industry leaders, entrepreneurs, and financiers/investors at their regional competition in either the Thompson Okanagan, Vancouver Island, or Vancouver, Coast and Mountains regions.

The inaugural 2017 event received much positive feedback from many stakeholders at the Tourism Industry Conference in Victoria, as well as from the judges, students, and educational institutions that participated, and we were pleased to bring back the Winning Pitch for the 2017/18 year. BCIT was named this year's winner - read more about their business concept and other finalists here. You can watch the competition videos of all the finalists on our Youtube channel here.

Regional competitions:

This year's competition asks students to develop ideas and business concepts for a new product or service that expands into and supports the development of shoulder seasons and off-season of the tourism industry in each region. Winners of each regional competition moved on to compete in the provincial competition, held at the Tourism Industry Conference in Kelowna on March 7, 2018.

Past Competitions

2016/17 Winning Pitch

Videos of the 2016/17 provincial competition

Thank you to our 2017/18 sponsors:

Provincial Sponsors


Regional Sponsors


Consider being part of this event and supporting new and innovative business ideas for the BC Tourism industry! See our 2018 Sponsorship Package here and contact Andrea Hinck if you are interested in getting involved as a regional sponsor.

This article may be republished for non-commercial purposes subject to the provisions of the Website Use Agreement. To republish this article, you must include the following notice along with the article: "Copyright © 2018 go2 Tourism HR Society. All Rights Reserved. Republished under license."