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The Winning Pitch

British Columbia’s tourism industry is booming and number of visitors is constantly growing. As a result, we need new, innovative ideas to increase the competitiveness of the province as a visitor destination.

go2HR’s Winning Pitch, a case competition where post-secondary students pitch business plans to promote a local tourism activity, is an opportunity for the next bright young stars of the industry to apply their strategic thinking to come up with a new tourism business or service idea based on a local, realistic scenario related to the support of the destination development in each host region.

Teams made up of students studying tourism, hospitality, and business in one of BC’s post secondary institutions develop and pitch a proposal and high level business plan to an industry panel composed of senior industry leaders, entrepreneurs, and financiers/investors at their regional competition in either the Thompson Okanagan, Vancouver Island, or Vancouver, Coast and Mountains regions.

The inaugural 2017 event received much positive feedback from many stakeholders at the Tourism Industry Conference in Victoria, as well as from the judges, students, and educational institutions that participated, and we are pleased to bring back the Winning Pitch for the 2017/18 year. This year’s competition will take place as follows:

Regional competitions:

  • Thompson Okanagan: Nov. 2, 2017 at the TOTA Summit
  • Vancouver, Coast and Mountains: Jan. 30, 2018 at the Vancouver Convention Centre
  • Vancouver Island:  date and location TBD

Winners of each regional competition will move on to compete in the provincial competition, held at the Tourism Industry Conference in Kelowna on March 7, 2018.

Registration will open shortly and business case scenarios will be released at that time.

For the 2016/17 regional competitions, students in the Thompson Okanagan were asked to develop an "activity-based" tourism business or service that supports the development of the Thompson Okanagan Rail Trails as a tourist destination. In the regions of Vancouver, Coast and Mountains, and Vancouver Island, students were tasked with a proposal that supports Agri-tourism in the Fraser Valley and the Vancouver Island/Gulf Islands respectively.

Learn more about last year’s Winning Pitch here.

See the videos of the Winning Pitches from the 2016/17 regional competition - Vancouver, Coast and Mountains.

See the videos of the Winning Pitches from the 2016/17 provincial competition.

Thank you to our 2017/18 sponsors:

Provincial Sponsors


Regional Sponsors

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