DIRECTOR OF SALES & MARKETING

  • Shangri-La Vancouver
  • Executive
    • Full Time | 
    • Permanent
  • 1128 West Georgia Street Vancouver, Vancouver
  • 1 position available
  • Accessible Employer: Yes
  • Open to International applicants with valid Canadian Work permits: Yes
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Posted on June 17, 2024

Job Description

Create moments of joy that truly matter.

Exuding sleek sophistication and full of Zen-like energy, Shangri-La Vancouver is your urban sanctuary nestled between the mountains and the sea and located within the core of a vibrant metropolis. Occupying 15 floors of the tallest building in Vancouver, the hotel sits at the heart of the city’s most popular downtown areas. With a lustrous balance of tranquil surroundings coupled with inspirational design, Shangri-La Vancouver hosts people to the colourful joys of life. Shangri-La Vancouver has been awarded the Forbes Five-Star designation and the AAA Five Diamond honour; one of only four hotels in Canada to hold both acclaimed ratings.

Inspired by our Asian heritage, we obsess over the guest experience and seek to deliver hospitality from the heart. Our Colleagues are our unique strength. We seek to hire and develop charismatic, dedicated, and passionate individuals to make their dream career, a reality.

Join our world-class team as we pioneer new horizons.

Your Shangri-La awaits!

Reporting to the Hotel Manager, the Director of Sales & Marketing will bring experience and expertise from within the Vancouver hospitality market, have an eye for detail, a passion for exceeding standards and targets, and the ability to produce results. The Director of Sales & Marketing will direct, motivate, and lead the Sales, Events and Marketing team through implementation of effective sales strategies in line with overall hotel positioning, with an objective to maximize hotel revenues while ensuring the balance between Colleague, Guest, and Owner satisfaction. Responsibilities include, but are not limited to, the following:

• With high integrity, leads and develops the Sales, Events, and Marketing team in delivering Shangri-La hospitality according to brand standards
• Inspire a high level of creativity, personal commitment to service excellence and an emotional sense of gracious hospitality, ensuring the delivery of a luxury experience to guests while optimizing all revenue opportunities
• Develops, implements, monitors, and recommends sales strategies, room rate mix, space release policies, contracts, catering segment mix, and pricing strategies to maximize occupancy and revenue from high potential leisure and corporate businesses
• Regularly analyzes competitor data, market intelligence and industry trends and adjusts strategic plans accordingly
• Actively participates in all hotel business reviews and actively contributes to the annual budget process for the hotel, presenting strategy and financials to both Corporate Office and Ownership
• Motivate Sales & Events Managers to achieve targeted goals through market research, online data, trade shows, journals, sales analysis
• Work with Sales & Events Managers to ensure proper coverage of key accounts, assist with site inspections, client entertainment, trade shows, and familiarization trips, as required
• Leads the Sales, Events and Marketing team and utilizes effective Customer Relationship Management techniques, software, and other initiatives to build and maintain relationships for Shangri-La Vancouver’s active and potential clientele
• Effectively directs all communication efforts within department including contracts, proposals, and scripting for site inspections, while maintaining positive communication with other departments in the hotel
• Ensures the implementation and activation of a strategic marketing plan, organizing and executing promotional activities in order to achieve monthly, quarterly, and annual goals
• Oversees the management of public relations, communications and marketing strategies for the hotel, developing packages and collateral to support the growth of business throughout the hotel.
• Drives the success of the sales and events department in meeting established targets and goals to maximize profitability
• Actively collaborates with Revenue Management, Corporate Marketing & Communications, Reservations, and both hotel operational and administrative divisions to ensure full activation and integration of the sales, events, and marketing departments
• Ensures both personal and departmental compliance to all hotel policies, procedures, programs, as released
• Liaises with the Regional Office to plan to execute and monitor sales and marketing strategies, ensuring optimization of all sales channels
• This role will represent Shangri-La Vancouver at national and international trade shows and sales trips. Flexibility to travel will be required and the final candidate must have a valid passport to undertake occasional travel, when required
• Undertakes other ad hoc related responsibilities, as required

Responsibilities & Qualifications

• Applicants must possess the legal right to work in Canada.
• Previous work experience in a similar capacity within another property is required.
• Demonstrated experience in leading the sales, marketing & events functions in another hotel is required.
• Previous sales experience in the Vancouver market is strongly preferred
• Strong interpersonal, communication and presentation skills are required with an understanding of both global and local markets

Salary/Wage

130K - 145K

Other Perks/Benefits

…we enable people to live, work, play, eat, and rest well through the environments we create and the memorable experiences we deliver!  Our Colleagues have access to the following:

  • Adventure to 100+ Shangri-La Hotels and Resorts with Colleague Travel Discounts
  • Experience our renowned food & beverage with a special Colleague Discount
  • Pamper yourself with discounted wellness journeys and luxury products from CHI the Spa
  • Enjoy exclusive access to discounted theatre, cinema, and retailers through our partner programs.
  • Indulge in specialty pricing on luxurious pillowtop beds and linens through our partner programs.
  • Connect your event leads or employee referrals and earn a special Colleague bonus!
  • Connect with your fellow Colleagues in recognition events throughout the year, celebrating as a team.
  • Pursue your own ongoing development through our education reimbursement program
  • Secure your vehicle conveniently with access to heavily discounted monthly paid parking
  • Eligible Colleagues are eligible to receive a discount on their monthly transit pass.
  • Eligible Colleagues and their families participate in our benefits program, which includes comprehensive health, dental and vision care benefits.
  • Eligible Colleagues can build retirement savings with employer support contributions.

ABOUT SHANGRI-LA HOTELS AND RESORTS

  • Shangri-La Hotels and Resorts has been established in luxury since 1971, with locations in North America, Asia, the Middle East, Europe, Oceania, and Africa.
  • Sister brands include Traders Hotels, Kerry Hotels, and JEN Hotels. Further, the Shangri-La Group holds a diverse portfolio of commercial properties, residences, services, and clubs.
  • CHI, The Spa at Shangri-La, draws inspiration from the origins of the Shangri-La legend, which describes a unique place of personal peace, enchantment, and well-being.  This is a luxurious sanctuary where holistic treatments based on time-honoured methods shared by many Asian cultures bring total relaxation and a feeling of well-being.

Shangri-La Vancouver is committed to fostering a workplace that both promotes and places sincere value on diversity and inclusion.  We are committed to maintaining a rich tapestry of talent from across race, gender, age, religion, identity, and life experience. 

Job Application Process

Interested candidates are encouraged to apply at directly on the official Shangri-La Career Portal by clicking the below link, or visiting us at https://tinyurl.com/SLVJOBS. Due to the volume of applicants, we will only contact those candidates we wish to pursue further

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