go2HR is BC’s tourism human resource association, responsible for playing a lead role in executing the BC Tourism Human Resources Strategy. Established in 1979, go2HR helps employers with their HR needs in areas such as occupational health & safety, customer service training, recruitment, retention and labour shortages, employment-related policy and legislation, and labour market research. go2HR also promotes jobs and careers in tourism, hosts the BC tourism job board and helps businesses provide remarkable customer experiences through its signature SuperHost suite of training.
Following are some of the ways go2HR is helping the tourism industry address its labour market challenges:
go2HR provides information to employers on HR issues such as recruitment, retention, training and legal issues through the go2hr.ca portal website, e-newsletter, articles in trade publications and speaking regularly at industry events and conferences. go2HR identifies, anticipates and responds to current and emerging labour and skills shortages in the sector. go2HR also sponsors the Employees First Award to recognize BC tourism employers with exemplary HR and leadership practices.
Working closely with industry and WorkSafeBC, go2HR’s goal is to assist the tourism and hospitality industry in becoming a leader in best occupational health and safety practices. Through its programs, go2HR provides customized health and safety resources as well as administration of the Certificate of Recognition (COR) program, an incentive program which provides employers rebates on WorkSafeBC premiums if they implement systems that go above and beyond regulatory compliance.
go2HR coordinates and conducts industry leading research on key employment related issues and policies affecting the BC tourism labour market, and is responsible for updating and monitoring the BC Tourism HR Strategy. Working closely with leaders in industry, government, educators, and other stakeholders go2HR conducts and disseminates timely research and statistics about provincial and regional labour market challenges, industry training, compensation, and other current trends related to tourism HR.
go2HR helps businesses gain access to relevant front-line, team leadership and management skills training for their employees. go2HR also administers FOODSAFE Level 1 by Distance Education, and makes them easy for tourism employees to get the certifications they need. Recently launched in classroom and online, the updated SuperHost® customer service training program offers affordable, relevant and quality customer service training for front-line employees in the tourism industry.
go2HR, with the support of industry, executes a multi-channeled career awareness campaign which is designed to attract people to pursue tourism jobs and careers. The campaign targets multiple demographic groups and its tactics include promoting career fairs, school and career centre presentations, BC tourism-specific job board, Career Explorer website, e-newsletter, and social media channels such as Facebook and Twitter.