Photo Credit: Tourism Vancouver/ Coast Mountain Photography

An event manager is responsible for the planning, design, production, promotion, overall co-ordination and profitability of an event. They delegate many of the tasks and then oversee and support those they delegated to. This is a creative position, sometimes allowing opportunities for testing new ideas and themes. Like an event co-ordinator, those who make a career of event management often move from one contract to another.

Information provided by Discover Tourism.


  • Determine parameters, policies and procedures of events plan
  • Design, program and produce events
  • Develop and implement a marketing plan
  • Develop and produce promotional materials and presentations
  • Develop a risk management plan
  • Solicit event donors, sponsors and participation by merchants
  • Oversee the financial management of events

Knowledge, Skills and Abilities

  • Experience in co-ordinating or managing events
  • Marketing and promotional skills
  • Problem solving skills
  • Time management skills
  • Human resource skills
  • Financial management skills
  • An out-going, people-oriented personality
  • Fundraising experience an asset
  • Knowledge of the local industry and area an asset
  • Diploma or degree in marketing, communication, public relations or business
  • National Occupational Certification as an Event Manager is an asset

Possible Future Career Paths

  • Convention/Meeting Planner
  • General Manager
  • President
  • Owner/Operator

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