Reservations Sales Agents are front line professionals who facilitate the promotion, sales and booking of a company’s products and services. They are employed by travel agencies, tour and transportation companies, hotel chains and vehicle rental agencies.


  • Provide travel information, itineraries and prices
  • Use selling techniques to promote packages, insurance, etc.
  • Handle customer complaints or concerns
  • Counsel clients on terms and conditions of travel e.g. cancellation policies
  • Book reservations and send out confirmation notices
  • Process payments and refunds

Knowledge, Skills and Abilities

  • A secondary school diploma is preferred
  • Courses in computers, languages and communications are an asset
  • Excellent telephone manner and etiquette are required
  • Excellent customer service skills
  • Good communication skills
  • Detail-oriented
  • Experience with basic computer applications
  • Previous experience in marketing and sales is an asset
  • Ability to do thorough research
  • Organizational skills
  • Previous cash handling experience
  • Time management skills are an asset
  • Knowledge of a second language is an asset

Possible Future Career Paths

  • Reservations Manager
  • Senior Travel Counsellor
  • Operations Manager
  • General Manager
  • Agency Owner/Operator

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