Tourism/Visitor Information Counsellors are an important link between the visitor and the service providers. They work at visitor information centres, government offices or at association offices, and provide answers to questions about the area, history, attractions and weather. Much of their time is spent talking to guests.


  • Answer questions and provide information specific to region or site
  • Distribute promotional materials
  • Promote tourism products
  • Encourage new and return visits
  • Gather information and develop new resources
  • Perform administrative tasks
  • May also stock and sell merchandise and handle cash transactions

Knowledge, Skills and Abilities

  • Completion of secondary school is required
  • A college diploma or vocational training in tourism is preferred
  • Excellent communication skills are required
  • Good customer service skills
  • Knowledge of attractions, events and the local area is also required
  • Research skills are an asset
  • Previous experience in sales and cash handling is an asset
  • Inventory and administrative skills
  • Time management skills are an asset
  • Knowledge of a second language is an asset

Possible Future Career Paths

  • Tourism/Visitor Information Centre Supervisor
  • Regional General Manager

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