Customer Comment Cards Can Make You Money
One of your customers has just had a bad experience. His eye catches the neat pile of comment cards and within moments he is enthusiastically providing you with a critique of your performance. Or, even better, your customer has just had a great experience. She reaches toward the comment card and you prepare yourself for a nice little pat on the back. Companies have long known that comment cards provide useful tools to gauge the mood of their customers and the quality of their services.