Research & Strategy
B.C. Tourism and Hospitality Career Awareness Research (2022)
In late fall 2022, go2HR did a deep dive into existing tourism and hospitality career awareness initiatives across B.C., Canada, and the globe, as well as best practices used by other industries to showcase jobs and careers to youth. With that history in hand, go2HR completed in-depth stakeholder interviews to understand from educators, associations and government to help identify gaps in tourism and hospitality career awareness and how we might fill them. Learn about the six key themes that emerged from this research.
B.C. Tourism and Hospitality Worker Perceptions Research (2022)
In late fall 2022, go2HR gathered data from workers key to tourism and hospitality industry recovery, and growth. We wanted to understand their awareness of industry jobs and careers, barriers to entering the workforce, and what messages might encourage people to consider tourism and hospitality when next looking for a job or a career. Learn more about what is important to these key audiences when it comes to looking for, or accepting a job in tourism and hospitality.
BC Wage & Salary Survey 2009
This report contains information on BC’s 108 most common occupations, including 7 in the tourism and hospitality industry.
BC Tourism HR Strategy (2019)
The BC Tourism Human Resources Strategy (THRS) identifies the labour supply and demand projections for BC’s tourism industry, as well as the challenges facing the industry in addressing labour shortages.
BC Cook Labour Market Analysis (2016)
From November 2015 to May 2016, go2HR conducted a robust labour market study of the landscape of cooking occupations in British Columbia across all sectors that employ Cooks and Chefs.
Regional Labour Market Studies (2018)
All signs point to the fact that labour shortages are here in many parts of BC. Using information from WorkBC’s Labour Market Outlook, go2HR offers an in-depth look at the labour demand, supply and shortages in the seven economic regions in BC, with information at an occupation and sector level.
BC Tourism and Hospitality Labour Market Information Workforce Profiles
The Workforce Profile(s) is an up-to-date and accurate description of the current (2021) tourism and hospitality workforce. These profiles go far beyond a simple sketch of who they are and what they do. Our 11 Workforce Profiles provide detailed demographic information to better understand the nuances of our industry workforce. The Workforce profiles also offer an analysis of how the workforce has changed since the COVID-19 pandemic.
North East Regional Labour Market Study (2018)
North East, with an already tight labour market, is facing the added pressure of expanding mining, oil and gas sectors that are enticing young workers to take positions. By 2028, it is anticipated that the region will have 1,170 job openings. The food & beverage, accommodation, and transportation sectors will be the hardest hit.
Mainland South West Regional Labour Market Study (2018)
The Mainland South West region has a workforce that is younger than other areas of the province, and with a declining youth population, there will not be enough supply to meet the demand. By 2028, it is anticipated that the region will have 67,100 job openings. The food & beverage, recreation & entertainment, and transportation sectors will be the hardest hit.
Cariboo Regional Labour Market Study (2018)
The Cariboo region is susceptible to recruitment challenges as a result of its rural environment and lack of a major population centre. By 2028, it is anticipated that the region will have 1,600 job openings. The food & beverage, accommodation, and recreation & entertainment sectors will be the hardest hit.