Research
B.C. Tourism and Hospitality Career Awareness Research (2022)
In late fall 2022, go2HR did a deep dive into existing tourism and hospitality career awareness initiatives across B.C., Canada, and the globe, as well as best practices used by other industries to showcase jobs and careers to youth. With that history in hand, go2HR completed in-depth stakeholder interviews to understand from educators, associations and government to help identify gaps in tourism and hospitality career awareness and how we might fill them. Learn about the six key themes that emerged from this research.
B.C. Tourism and Hospitality Worker Perceptions Research (2022)
In late fall 2022, go2HR gathered data from workers key to tourism and hospitality industry recovery, and growth. We wanted to understand their awareness of industry jobs and careers, barriers to entering the workforce, and what messages might encourage people to consider tourism and hospitality when next looking for a job or a career. Learn more about what is important to these key audiences when it comes to looking for, or accepting a job in tourism and hospitality.
BC Wage & Salary Survey 2009
This report contains information on BC’s 108 most common occupations, including 7 in the tourism and hospitality industry.
BC Tourism and Hospitality Labour Market Information Workforce Profiles
The Workforce Profile(s) is an up-to-date and accurate description of the current (2021) tourism and hospitality workforce. These profiles go far beyond a simple sketch of who they are and what they do. Our 11 Workforce Profiles provide detailed demographic information to better understand the nuances of our industry workforce. The Workforce profiles also offer an analysis of how the workforce has changed since the COVID-19 pandemic.
North East Regional Labour Market Study (2018)
North East, with an already tight labour market, is facing the added pressure of expanding mining, oil and gas sectors that are enticing young workers to take positions. By 2028, it is anticipated that the region will have 1,170 job openings. The food & beverage, accommodation, and transportation sectors will be the hardest hit.
Mainland South West Regional Labour Market Study (2018)
The Mainland South West region has a workforce that is younger than other areas of the province, and with a declining youth population, there will not be enough supply to meet the demand. By 2028, it is anticipated that the region will have 67,100 job openings. The food & beverage, recreation & entertainment, and transportation sectors will be the hardest hit.
Cariboo Regional Labour Market Study (2018)
The Cariboo region is susceptible to recruitment challenges as a result of its rural environment and lack of a major population centre. By 2028, it is anticipated that the region will have 1,600 job openings. The food & beverage, accommodation, and recreation & entertainment sectors will be the hardest hit.
North Coast and Nechako Regional Labour Market Study (2018)
North Coast and Nechako, with an already tight labour market, is facing the added pressure of expanding mining, oil and gas sectors that are enticing young workers to take positions. By 2028, it is anticipated that the region will have 1,340 job openings. The food & beverage, recreation & entertainment, and transportation sectors will be the hardest hit
Vancouver Island/Coast Regional Labour Market Study (2018)
The Vancouver Island/Coast region is affected by seasonality and retention challenges, and compared to other parts of the province, they will have a higher percentage of jobs opening up due to retirements. By 2028, it is anticipated that the region will have 20,100 job openings. The food & beverage, recreation and entertainment, and transportation sectors will be the hardest hit.
Thompson Okanagan Regional Labour Market Study (2018)
The Thompson Okanagan region has one of the most severe levels of seasonality in the province, which prevents many tourism employers from being able to retain workers on a permanent basis. By 2028, it is anticipated that the region will have 12,200 job openings. The food & beverage, accommodation, and recreation and entertainment sectors will be the hardest hit.