A manager of travel trade sales is responsible for promoting a destination to travel agencies and tour companies. Government agencies, private consulting and research firms and professional associations all employ these managers. They may travel frequently, exploring new destinations and discovering travel attractions.


  • Use administrative skills
  • Use sales and marketing skills
  • Use financial management skills
  • Attend travel shows
  • Organize familiarization tours

Knowledge, Skills and Abilities

  • Thorough knowledge of destination travel products, their potential and position in the marketplace
  • Experience in government, business, tourism or travel trade
  • Experience in marketing, promotion or business development
  • Research, analytical and planning skills
  • Sales abilities
  • Management or supervisory experience
  • Strong verbal and written communications skills
  • Proven financial management skills
  • Development and management of campaigns or promotions experience is desired
  • An extended network of contacts is an asset
  • University degree or college diploma in tourism, business, marketing, communications or public administration is usually required.

Possible Future Career Paths

  • Executive
  • Owner/Operator

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