Job Description

Tourism Revelstoke is seeking a bold, grounded leader to guide the organization, and the destination, into its next chapter. This is a community-facing, future-focused leadership role rooted in wild places, big ideas, and real relationships.
As Executive Director, you will champion Revelstoke’s visitor economy while staying deeply connected to the people, landscapes, and values that define the community. You’ll lead a small, high-performing team, work closely with the Board, partners, and local leaders, and help shape how Revelstoke shows up in the world, ensuring tourism supports the place we call home.

Who We Are
Tourism Revelstoke is the Destination Marketing & Management Organization (DMMO) for Revelstoke, BC. We are a non-profit organization contracted by the City of Revelstoke to deliver the 5-year Strategic Business Plan for the use of the Municipal and Regional District Tax (MRDT) as it relates to marketing and destination management.
We operate on a partnership model that allows us to collaborate broadly across the tourism sector. While official voting partners are currently limited to traditional accommodation providers as defined in our bylaws, our work is designed to reflect and support the wider tourism ecosystem.
We live and work on the traditional lands of the Sinixt, Secwépemc, Ktunaxa, and Syilx Okanagan peoples. We acknowledge these lands and are committed to learning, listening, and supporting Indigenous tourism where appropriate.
Vision: Revelstoke is a world-class destination while being an authentic and vibrant community.
Mission: To inspire value-aligned visitors and grow sustainable tourism opportunities that benefit the community.
Values: Embrace Flexibility · Empower Innovation · Connect Authentically · Foster Passion · Collaborate Intentionally

The Role
The Executive Director reports to the Tourism Revelstoke Board of Directors and leads the organization through the delivery of its 5-Year Strategic Business Plan and annual tactical plans.
At the core of this role is leadership through clarity; creating the conditions where people, ideas, and partnerships can do their best work. You lead with calm through change and uncertainty, using insight, data, and evidence to guide decisions and demonstrate value. You balance big-picture strategy with hands-on execution.
How You Lead
Strategy: Sets clear purpose, priorities, and direction.
Culture: Leads in values-driven, inclusive, and collaborative ways.
Structure & Process: Establishes clear roles, accountability, and effective ways of working.
Data & Performance: Uses data to track progress, evaluate impact, and adapt strategy.
People & Talent: Builds teams by hiring, performance management, coaching, and succession planning.
Change & Risk: Leads calmly and decisively through change, uncertainty, and high-stakes moments.

Why Revelstoke. Why This Role.
This is a rare opportunity to lead and shape the future of a destination that inspires passion, pride, and connection. In Revelstoke, tourism is not just about visitors, it’s about supporting a thriving community, protecting our extraordinary landscapes, and creating lasting value for residents and businesses alike.
Tourism Revelstoke is committed to equity, diversity, and inclusion, and welcomes applications from all qualified candidates. Accommodations are available throughout the recruitment process and employment.

Responsibilities & Qualifications

What You’ll Do
Lead the Organization
Lead a high-performing, values-led team.
Create a safe, inclusive, and motivating workplace rooted in equity, respect, and collaboration.
Oversee the functions of marketing, destination management, events, partner engagement, and administration.
Lead the development and delivery of annual tactical plans, performance monitoring, and year-end reporting.
Use data and reporting systems to translate activity into insight for staff, partners, funders, and the Board.
Stay current on tourism trends, risks, and opportunities, and lead through change or disruption with clarity.
Build and maintain strong relationships with the Chamber of Commerce, City of Revelstoke, and elected officials.
Steward the Finances
Lead the development of 5-year MRDT budgets (next renewal due 2028) and ensure full compliance.
Manage an annual operating budget of approximately $1.5M with care, transparency, and accountability.
Ensure investments in marketing, events, destination initiatives are evaluated for effectiveness and ROI.
Oversee budgeting, audits, financial controls, reporting to funding partners, agencies, and municipalities.
Strengthen funding relationships, pursue new revenue opportunities, ensuring legal and regulatory compliance.
Grow the Destination (Responsibly)
Lead destination marketing, storytelling, and events that build brand awareness, support visitation goals, and enhance the guest experience.
Support the implementation of the Destination Management Plan, balancing growth with community well-being.
Build relationships with airlines, tour operators, meeting planners, event organizers, and tourism partners.
Provide leadership during destination-level risks or disruptions in collaboration with partners and local authorities.
Be a Champion & Connector
Champion the value of tourism with residents, industry, and government.
Serve as, or support, the primary spokesperson for Tourism Revelstoke.
Build strong relationships with tourism and sector organizations including Kootenay Rockies Tourism, Destination BC, TIABC, Indigenous Tourism BC, and Destination Canada.
Create opportunities for partner and community engagement to inform decisions and strengthen alignment.
Oversee research and performance reporting to support advocacy, decision-making, and destination stewardship.
Build respectful, long-term relationships with Indigenous communities.
Support Strong Governance
Provide the Board with clear insights, translating data, trends, and performance into strategic guidance.
Support the Board in setting vision, strategy, and long-term priorities, including organizational capacity and leadership continuity.
Work closely with the Board Chair on governance, agendas, and accountability.
Ensure transparency, ethical leadership, and regular reporting on progress toward strategic and operational goals.

Who You Are
Grounded, resilient, and energized by complexity.
A natural collaborator and trusted relationship-builder.
Comfortable being visible, accountable, and decisive.
A clear and compelling communicator.
Data-informed, impact-focused, and action-oriented.
Steady, thoughtful, and effective under pressure.

What You Bring
A university degree in business, marketing, communications, tourism, or a related field (or equivalent experience).
5+ years of experience in general management or executive director level positions, or higher
Experience working with Boards of Directors.
Tourism, destination marketing, MRDT, or not-for-profit leadership experience strongly preferred.
Proven ability to lead in complex, multi-partner environments.
A track record of turning strategy into action.
Knowledge of Revelstoke, the Kootenay Rockies region, and BC is an asset.

Salary/Wage

94,765 - 98,868

Other Perks/Benefits

What’s Included Extended health benefits Three (3) weeks vacation TFSA / RRSP matching Phone allowance Hybrid work model

Job Application Process

Apply by February 6, 2026

Apply Now