Job Description

Tourism Cowichan Society Overview
Tourism Cowichan Society (TCS) is a dynamic destination management organization focused on leading a sustainable and regenerative tourism industry that contributes to the region, its vibrant entrepreneurs, and cherishes the natural environment that surrounds the area. 4EVER Strategies is contracted by Tourism Cowichan Society to deliver a variety of tourism services including destination marketing, engagement, and industry development. At the core of this work is a commitment to stewardship, ensuring that every story told and every strategy implemented serves the long-term health of Cowichan’s communities, residents and environment.

About 4EVER Strategies
4EVER Strategies is the revenue engine for the 4VI Social Enterprise Group. 4EVER Strategies is a client-focused business that delivers value to clients through a range of services focused on aligning tourism development with community values, environmental stewardship, and long-term sustainability. Through strategic planning, capacity building, and place-based engagement, 4EVER supports communities, Indigenous partners, and tourism organizations in shaping a more regenerative and resilient tourism future across Vancouver Island and beyond.

Role Overview
As the Tourism Development Specialist, you will play a pivotal role in supporting the sustainable growth of tourism in the Cowichan Region. Reporting to the Director of Tourism Development with 4EVER Strategies and working closely with the Tourism Cowichan Society Board of Directors, you will collaborate with stakeholders, First Nations and partners to develop and implement effective programs that align with the community’s tourism priorities.

Terms
• This position is full-time Maternity Leave, with flexible working hours, and possible extension to Full-Time after 18 months
• This is a home-based role, however, applicants must be prepared to travel throughout the region.
• You must be legally entitled to work in Canada or be able to obtain the necessary approvals to do so.
•Entitlement to a benefits package will begin after the three-month probation period.

4EVER Strategies is committed to developing a diverse workforce. All qualified applicants will receive consideration without regard to sex, gender identity, gender expression, sexual orientation, race, ethnic origin, colour, religion, nationality, disability, age or other characteristics protected by applicable law. We encourage interest from Indigenous peoples, people with disabilities, ethnic minorities, visible minorities and all qualified individuals who share our belief in a workplace of diversity.

Responsibilities & Qualifications

Tourism Cowichan Society
• Oversee 4EVER Strategies’ services with the Tourism Cowichan Society and maintain the highest degree of client satisfaction
• Foster strong relationships with Destination BC, Indigenous Tourism BC, Cowichan Valley Regional District, City of Duncan, Municipality of North Cowichan, Town of Lake Cowichan, Town of Ladysmith, Rights Holders, and other organizations
• Support the implementation of the TCS service agreement by creating and managing the annual work plan of deliverables as stated in the contract
• Lead industry engagement activities and deliver presentations
• Lead, coordinate and provide oversight of the TCS Municipal and Regional District Tax (MRDT) and Destination BC Co-op plans
• Attend local events, conferences and committees on behalf of TCS
• Support and provide input into destination marketing activities

Project Management and Reporting
• Collaborate with the 4EVER Strategies marketing team to create business and marketing plans that align with TCS
• Ensure input from industry stakeholders, Rights Holders and partners in planning processes.
• Base tactical implementation on sound research and timely evaluation
• Oversee initiatives, monitor tasks, and meet deadlines
• Coordinate destination development workshops, training and supporting materials
• Coordinate meetings and presentations as needed
• Serve as secretary to the Board of Directors and coordinate committee meetings
• Develop and manage the annual budget based on Provincial and Board requirements
• Provide support on report and application writing

Leadership
• Contribute to a thriving team culture among TCS members
• Foster a positive, inclusive, and collaborative team environment
• Develop and nurture strong relationships with local partners and businesses

Qualifications
• 2-3 years relevant experience within the tourism industry, or performing equivalent roles and responsibilities
• Strong competency in communication, organization, project execution and community engagement
• Post-secondary education in Tourism Management, Planning, Business Admin, Marketing or comparable experience.
• A deep understanding of and connection to the Cowichan Region with a strong desire to ensure that tourism is a positive contributor to the community
• Excellent verbal and written communication skills.
• A high degree of sensitivity in interactions with the public, staff, Board of Directors, Rights Holders and stakeholders.
• Strong relationship-building and outreach planning skills.
• Budget management skills.
• Understanding of Provincial and Municipal relations within the tourism space.
• Experience in rural tourism and communities is considered an asset.
• Proficiency in Google Suite, database applications, and general office procedures.
• Ability to work collaboratively in a small team and independently.
• Strong multitasking skills, an ability to showcase initiative, and meet deadlines.
• Able to travel and work flexible hours as required, including some evenings and weekends.
• A valid BC driver’s license and a reliable vehicle is essential as travel throughout the region will be required.
• Engage with and contribute to your local community and region.
• Lead the development of innovative tourism initiatives throughout the region.

Salary/Wage

60000.00

Other Perks/Benefits

What 4EVER Strategies Offers You! • Ability to work flexible hours • Remote home-based work (Cowichan region preferred) • Access to professional development for continued learning and education • Mentoring and coaching • A collaborative and supportive team environment • Competitive total compensation package • Extended health, wellness, medical and dental benefits Salary: $60,000 - $70,000 CAD based on experience.

Job Application Process

Application Instructions and Deadline: To apply for the Tourism Development Specialist position, please submit your: a. Resume b. Cover letter, or max 2 min video oral cover letter, demonstrating how you meet the qualifications. Email your application to genevieve@4vigroup.com by Monday, February 2, 2025. Submit your application with the following subject title: Lastname_firstname_resumespecialist Preferred Start Date: March 2026

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