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Research & Reports

Understanding the variety of research, reports and statistics that exists for the tourism and hospitality industry can seem overwhelming.  In our new Research section, you have access to the latest info about the tourism industry, including BC’s new Tourism Labour Market Strategy (TLMS), compensation studies and more. For older research and reports, please visit our Archived Research & Reports section.

You may also find useful, tourism-specific national research studies on the Tourism HR Canada website.

Inquiries?  If you don’t see what you need, or if you have research that you’d like to share, please contact us via the online form.


BC Cook Labour Market Analysis. 2016. go2HR conducted a robust labour market study of the landscape of cooking occupations in British Columbia across all sectors that employ Cooks and Chefs. The goal was to provide clarity in the information available, and identify possible crisis points as well as point to solutions to address reported labour challenges.

BC Tourism Labour Shortage Economic Impact Study. 2016. This study validates and quantifies the economic impacts resulting from tourism labour shortages in British Columbia.

Regional Labour Market Studies. 2013. As a follow-up to the provincial Tourism Labour Market Strategy (TLMS) launched in 2012, go2HR has conducted additional research on labour projections at a regional level. Each regional study provides an in-depth look at the labour demand, supply and shortages that are expected leading up to 2020.

BC Resort Community Labour Market Strategic Analysis. 2013. This report is a first-ever strategic analysis of the seasonal labour markets in BC’s resort communities, identifying resort community workforce patterns, issues, and strategic opportunities related to the recruitment, retention and training of workers.

British Columbia – Provincial Labour Market Compendium. 2013. British Columbia’s Provincial Labour Market Compendium includes data on the province from three of Tourism HR Canada’s most important labour market studies: The Future of Canada’s Tourism Sector provides labour supply and demand projections, Who’s Working for You offers demographic profiles of tourism sector employees, and the Canadian Tourism Sector Compensation Study reports salary and wage data for tourism occupations.

2012 Canadian Tourism Sector Compensation Study - Full Report. 2013. This report contains national and provincial information on the bi-annual wage, salary and benefits study commissioned by the Canadian Tourism Human Resource Council.

go2HR Tourism Industry Data Gaps Analysis Report. October 2012. This report provides a comprehensive overview of BC tourism labour market data and information that is used by tourism stakeholders for sector planning, as well as data gaps that stakeholders would like to see addressed.

Human Resource Module of the Tourism Satellite Account. 2012. This report provides data on the number of tourism jobs, hours worked, and employment earnings in relation to the Canadian economy as a whole, using the most current and reliable measure of the tourism sector: the Tourism Satellite Account  and its Human Resources Module.

2012 BC Tourism Labour Market Strategy. In 2011, go2HR began the process of updating and refreshing the BC Tourism Human Resource Development Task Force Action Plan. After 12 months of consultation with about 1,000 industry representatives and stakeholders, background research, a thorough analysis of trends and best practices, as well as an assessment of progress to-date on the HR Action Plan, go2HR is pleased to present the 2012 Tourism Labour Market Strategy.

The Value of Tourism in British Columbia: Trends from 1999 to 2009. April 2011. BC Ministry of Jobs, Tourism and Innovation released a report that presents 10 years of data about the economic value of BC's tourism industry between 1999 and 2009.

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