Labour Recovery Framework

BC’s Tourism & Hospitality Labour Recovery Framework

Tourism and hospitality labour recovery – and resiliency – is integral to B.C.’s long-term economic strategy. The Province’s Strategic Framework for Tourism recognizes the role our industry plays in community enhancement, sustainable growth, and climate action. The Province’s goal to rebuild our industry’s revenues by 2024 will, put simply, be powered by people.

People also power our Labour Recovery Framework. Since fall 2021, go2HR has led the Labour Recovery Framework Industry Engagement Working Group, a tight-knit team of industry leaders from associations, destination management organizations and provincial ministries.

Labour Recover Framework Report

Click the link below to get the comprehensive report outlining the Labour Recover Framework.

Download the Report

Labour Recover Framework Summary

Click the link below to get the summary outlining the Labour Recover Framework’s Six Pillars, their priorities and the initiatives being created.

Download the Summary


Job one was building a single framework for labour recovery that, if implemented, could help build back the labour needed for our industry. The framework includes six prioritized pillars, each with a set of new initiatives. The framework is grounded in research and industry experience and aligned with provincial and federal priorities.

The Six Pillars of the Labour Recovery Framework:

  1. Grow Labour
  2. Renew Our Value
  3. Engage On Housing
  4. Build Back Stronger
  5. Future-Proof Skills Development
  6. Transform with Technology

With the framework built, we set out to artfully implement key initiatives. Arguably one of the GOAT, Pablo Picasso said that “action is the foundational key to all success.” We set out to do what we could with the capacity and resources we could find.

Today, we have key partners in place that are supporting partial implementation of Pillars 1, 2 and 4.

Pillar 1 is focused on attracting, maintaining, and retaining people that work in tourism and hospitality. Pillar 2 is communicating the value of our industry as a place for people to work – and as a foundational contributor to B.C.’s economic strategy.

With funding from PacificEconomic Development Canada, we are launching a recruitment campaign targeted at key audiences we hope will join our industry in greater numbers – youth, newcomers, and Indigenous Peoples. This funding is also supporting the development of a career awareness project aimed at showcasing to high school students the wealth of career opportunities in tourism and hospitality.

Pillar 4 is focused on supporting employers to implement best-in-class business practices. With funding from the Ministry of Tourism, Arts, Culture and Sport, go2HR has established a network of HR consultants across the province. On the ground in each tourism economic region, consultants offer free human resources advisory services to support best practices in recruitment, retention, benefits, health and safety and employment legislation compliance.

Stay tuned as we continue our progress to implement our Labour Recovery Framework.

Download the Report

Six Pillars of the Labour Recovery Framework

Industry Engagement Working Group prioritized a set of new initiatives for each pillar – all require capacity and investment.


Maintain and retain people that work in tourism and hospitality and remove barriers willing to join our industry.


1.1 Tourism of Tomorrow

1.2 Experience Tourism

1.3 Teaching Tourism Toolkit

1.4 Post-Secondary Pursuit

1.5 International Worker Access

1.6 Indigenous Inclusion

1.7 Newcomer Advocate

1.8 Opportunity For All


Communicate the value of our industry as a place to work. and as a foundational contributor to BC’s economic stategy.


2.1 Recalibrating Our Value To Workers

2.2 MultiModal Messaging

2.3 Research and Metrics That Matter


Share knowledge that informs an understanding of how housing availability and affordability affects our labour supply.


3.1 Tourism & Hospitality Community Housing Liason


Fuel longer-term change to industry business practices through human resources and workforce development advisory services.


4.1 Raise the HR Bar

4.2 Business Practice Pilot


Improve access and applicability of industry training, identity emerging trining and equip employers with skills development focused on our industry’s future.


5.1 Skill Sustainer Advisor

5.2 Train @ Work in Tourism Grant

5.3 SuperHost® Starter


Find, share and pilot technology to help our industry invest in people and products.


6.1 Tech/Tourism Hub

6.2 Tech in Tourism Innovation Grant

Industry Partners

Experienced leaders formed an Industry Engagement Working Group to agree on areas of focus, with priorities and initiatives for each pillar